hibi_no_neiro_01

Sometimes you find a piece that has you sharing it across the web before it’s even finished playing and the video for band Sour’s Hibi no Neiro definitely falls into that category. This week I have the pleasure of talking to the promo’s four directors; Masashi Kawamura, Hal Kirkland, Magico Nakamura & Masayoshi Nakamura about how planning, web cams and a loyal fan base can combine to create an infectious music video.

Sour: Hibi no Neiro (2009)

This music video was shot for Sour’s Hibi no Neiro (Tone of everyday) from their first mini album Water Flavor EP. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

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