Blue Bell takes the best of denim history, builds on it, remixes it for today.

When I think of fashion collection showcases my mind’s eye pictures stony faced models strutting down a catwalk, static posses in glossy magazines or trendy 20-somethings frolicking round a cool city. Swedish interactive production company Kokokaka have totally smashed that preconception with their interactive site for the Wrangler Blue Bell Spring/Summer 2010 collection.

Check out the compilation video below, but trust me it’s worth heading over to the site, so you can strip and throw the model around yourself.

via James Lightbown

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