As a thank you to the South by Southwest community he mined for information, Scott Kirsner is offering the full e-book version of Fans, Friends & Followers as a completely free download for the duration of SXSW – where he’s also presenting a panel with Gary Hustwit (Helvetica & Objectified).

We were fortunate to get our hands on a copy and have Scott on the show last year, so can attest first hand that it’s packed full of essential information for new media creatives, delivered directly from the mouths of those succeeding in the digital age. And at $0 it’s a complete no-brainer!

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