A great tagline can do wonders for piquing interest in a film whilst setting you up for what’s to come. One cash register, two robbers, and $3.50, certainly does the job for the short Leader of the Pack. Its director Jason Michael Roberts joins me to discuss delivering on that killer line.

Leader of the Pack (2009)

One cash register, two robbers, and $3.50.

I think it’s very important for a director to have an idea of what goes into all of it, in every facet. If it’s not for communication, it’s just the overall understanding.

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