Not content with hitting us with one of the best animated shorts you’re likely to see all year, the guys at Short of the Week have now provided a detailed explanation of how they launched The Thomas Beale Cipher online. It’s a great insight for filmmakers who want to get their film noticed and shows the planning and preparation needed to successfully launch your work. I also hear it goes particularly well with an interview Andrew did for a certain [cough] site.

How We Launched Our Film Online: The Thomas Beale Cipher

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