The other day I was idly flicking through channels and landed on this fantastic Velvet toilet tissue spot directed by Geoffroy de Crecy for Fallon:

Our new ad uses stopframe animation and the Velvet tissue itself to create a zoetrope effect with over 3,000 individually cut paper frames. It takes the viewer on a forest journey, highlighting the 3 trees message and the part the consumer can play.

It’s an effective technique and very fitting for the brand and its sustainability message. There’s a good making of video for the project over at Brand Republic and if you enjoyed this, you’ll probably want to watch Javan Ivey’s My Paper Mind and take a listen to our interview with Javan for a deeper insight into the craft of Stratastencil.

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