In his Lorr & Sens brand film Louise – the story of a girl whose memories drift away, crossing the boundaries of past, present and imagination – French Visual Artist and Filmmaker Cheerldr (Kevin Cordier-Royer) places the typically hidden CGI elements front and centre to explore a new visual aesthetic.

“I can tell, I love my job but, we must admit that our job is to hide the CGI. A successful CGI is not visible CGI. The idea of Louise is above all, to try something new, to explore a new visual, a new esthetic and to assume the CGI. I tried with this film to erase the border between the real and the imaginary, to create a new digital world. Today technologies evolve very fast and I like this idea of participating in the manufacturing process from the beginning to the end of a film.”

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