5th November, 2018
DN talks to Ian Pons Jewell about his viral 'Dare To Become' Nike ad spot - an exhilarating playful mix of future tech and dynamically shot football.
20th February, 2018
Ian Pons Jewell takes us through the classical art pieces & personal stories which inspired his captivating slo-mo ad spot for the Canadian Olympic team.
11th December, 2017
Talking the importance of locations and the best way to capture the soul on screen, director Ian Pons Jewell returns to Directors Notes for a fifth time.
Art & Fashion
17th April, 2017
Director Ian Pons Jewell returns for his fourth DN interview - discussing working with Lily Newmark & shooting on 35mm for his Art Fund – Miss Nothing
11th July, 2016
Music video supremo and friend of the site Ian Pons Jewell returns with his latest project - a striking promo for Nimmo single 'My Only Friend'
29th May, 2015
“I wanted it to be an experience, something that would linger” - director Ian Pons Jewell joins us to discuss his Vince Staple Music Video
9th April, 2014
London based filmmaker Ian Pons Jewell reveals all behind his Naughty Boy video and the 3 other music promos the talented director shot in Bolivia.
13th September, 2019
A manic drugs binge turns into a surreal Pinocchio hallucination of epic proportions in Ian Pons Jewell’s promo for Beardyman’s '6am (Ready to Write)'.
6th September, 2019
Summer in the city becomes a blistering ordeal in Ian Pons Jewell’s sweltering promo for James Massiah’s 'Natural Born Killers (Ride for Me)'.
Asides, Live Action
24th June, 2019
Ian Pons Jewell throws us into the thick of the action in 'Further Than Ever' – a kinetic celebration of Chinese female athletes created for Nike.
4th March, 2019
DN favourite Ian Pons Jewell transforms busy city dwellers into a collection of migrating animalistic entities in new Michelob ad spot 'Call From Nature'.
10th January, 2019
DN regular Ian Pons Jewell lays out the practical steps which lead us to progress in his Bryan Cranston starring ad spot for Ford, 'The Future Is Built'.
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