For all lovers of the cinema, the release of the “world’s first ultra-wide TV that perfectly matches the original 2.39:1 movie format used by directors”, is going to be a big thing. So with all this expectation, the advertising campaign for this new stylish TV had to be damn cinematic, otherwise we’d all be feeling a little let down.

Thankfully, Philips gave this all due consideration and provided us with Carousel one of the most cinematic ways of advertising a product I could ever think of.

Watch the advert in Ultra High Def over at the Philips site

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