Prolific music promo, documentary and short film director AG Rojas teams up again with regular cinematographer Michael Ragen, to create another visually stunning and eerily atmospheric video for Spiritualized. Starring a solemn Rory Culkin and the residents of Californian city Taft, Rojas’ captivating promo sees Ragen’s camera drift ethereally through desolate neighbourhoods, as we witness a few random inhabitants watch porn and let of fire extinguishers – resulting in the perfect visual accompaniment to Spiritualized’s hazy, groggy track “I am What I am” from third album Sweet Heart, Sweet Light .
“I am What I am” is the third promo Rojas’ production company has MAINLINE has created for Spiritualized: