Meg-Dia-American-Spirit

The fear of automation replacing human labour has been around for some time now, but the role of music video director is safe…right? Saman Kesh (Hot Chip: Hungry Child & Justin Daashur Hopkins‘ high-concept promo for Meg & Dia track American Spirit imagines a scenario where a robotic camera is in charge of a shoot and as expected, things do not go to plan.

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