You know when the major tech companies start shipping out screentime monitoring applications we may have a problem (literally) on our hands. Tracing the initial alluring promise of tech as an augmentation tool opening up new horizons of human potential and connectedness, through to the pernicious attention domineering Skinner box of likes, follows and favourites many of us have fallen into, Mighty Nice’s boldly animated Get Your Brain Back ad for paper tablet maker reMarkable (directed by Darren Price & Simon Robson) posits a distraction-free way to leverage technology for our benefit.

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