Nike Archives - Directors Notes

Nike Tag Archive

Ben Dean’s Propulsive Direction Transforms New York Into the Ultimate Dance Stage for Nike’s ‘Own The Floor’

Discover how through spinning shots, fluid combination of voiceover and music, and expressive, fun dance moves, Ben Dean created the ultimate ode to NYC.

Documentary

Scott Perry Illustrates the Power of Heroes to Pave the Way in Inspirational Nike Spot ‘Queens Lead’

Scott Perry walks DN through inspirational Nike spot 'Queens Lead' - an exhilarating illustration of how personal heroes pave the way for future Queens.

Asides, Live Action

Nike – Further Than Ever

Ian Pons Jewell throws us into the thick of the action in 'Further Than Ever' – a kinetic celebration of Chinese female athletes created for Nike.

Live Action

How Ian Pons Jewell Lined up Viral Success for Nike in Future Football Ad Spot ‘Dare to Become’

DN talks to Ian Pons Jewell about his viral 'Dare To Become' Nike ad spot - an exhilarating playful mix of future tech and dynamically shot football.

Asides, Live Action

Don’t Call Me Precious

Ben Brand demonstrates the resilience of children in 'Don’t Call Me Precious', an ad spot made for Nike China featuring four real-life child athletes.

Art & Fashion

Urban Style Meets Retro Futurism in Anthony Capristo’s Nike Spec Commercial ‘Free Your Mind’

Creating an expressive mix of retro futurism and urban style director Anthony Capristo returns to DN to discuss his sci-fi Nike spec commercial.