Ian Pons Jewell (last seen on DN here) throws us into the thick of the action in his adrenaline pumping Nike spot Further Than Ever – a kinetic celebration of female Chinese athletes who ignored the naysayers to push themselves to the pinnacle of their respective sports.
Branded, China, Ian Pons Jewell, Nike, UK
About the Author / MarBelle
MarBelle has a strange compulsion to watch as many films as he can get his hands on and find jobs that give him a legitimate excuse to drill filmmakers about their work. Directors Notes is the multi-decade incarnation of this disorder and remains so much cheaper than film school.
