If you’re expecting a parade of emaciated, scantily clad, bedecked drones strutting in unison to pretentious beats, then I’m afraid you’ve come to the wrong fashion category. What this section of the Vimeo awards provides across its 4 finalists is video showcasing a fashion or beauty collection or trend with moving image.
EXPERIMENT NO.9 ‘DYNAMIC BLOOMS’ BY TELL NO ONE & NICK KNIGHT
Models launch into the air, dresses busting forth like suddenly ripened flowers in Tell No One’s (Luke White and Remi Weekes) counterpart to Nick Knight’s photography. As El Vez previous observed of the studio, their work comprises films that leave you wondering exactly how they created such hypnotic pieces.
MULBERRY ‘SKIRT’ BY AMANDA BOYLE
Amanda Boyle’s film Skirt for the Film InStyle project could quite simply be summed up as a film about the girl you can’t live with but also can’t live without. But just as anyone who’s experienced a relationship like that will know, it’s a summation that is both correct and woefully lacking as it would be when describing Boyle’s short. Watching Skirt, it’s obvious why Boyle’s a rising talent in hot demand (Cast Offs, Misfits, Skins). This isn’t simply a great fashion film, it’s one of the best relationship shorts, and completely wordless at that, you’re likely to see.
LA PROCHAINE FOIS (THE NEXT TIME) BY A76 PRODUCTIONS
A coy relationship builds between a handsome surfer and a pretty girl, encounters marked by the progression a variety of swim suits and her coy smile – think Groundhog Day re-imagined by the French. It’s a film where directors Duffy Higgins and John Jaxheimer’s agenda of displaying beach outfits for Pret-A-Surf is writ large, but whether it’s their effective use of cyclical modified repetition, perfectly framed split screens or just that pendulum of disappointment and elation she swings on, you find yourself buying into the budding relationship.
STEP, CLAP, GO! BY OPENING CEREMONY
Take 5 parts Bronx based Bad News Step Team, add reissued dresses from the Target GO Collective design programme, get Opening Ceremony’s Bruce Thierry Cheung to mix them together and you wind up with a stompingly great alternative approach to showcasing clothes. I suggest you also take a peak at these great b&w behind the scenes stills too.